There’s More to Imagine When You Listen translated Audible’s first global brand platform into a social-first campaign for a new generation of listeners. We led the campaign from strategy through rollout—crafting the campaign and creative, overseeing production, leading talent strategy and casting, and developing the social strategy and rollout. We put creators inside the story, casting Brittany Broski, Ayame Ponder, Daniel Corral, and Oliver Mills to reimagine the hero narrative through their own voices and genres—proving there’s more to imagine when you listen.

The hero film expanded into 172 pieces of creator content, from influencer storytelling and BTS moments to fourth-wall breaks and localized content. Together, they created a connected social universe that invited audiences to follow the story, uncover the lore, and join the conversation. A rumored love triangle that emerged during the shoot added another layer of fan speculation, keeping Audible at the center of the cultural conversation.

OUR SERVICES
Campaign & Creative Strategy · Social & Content Strategy · Creator Strategy & Casting · Social-First Creative · Global Rollout

BY THE NUMBERS
214M Total Views · 1.46M Engagements · 233K Clicks to Site · 172 Pieces of Content

THE IMPACT
The campaign delivered outsized social performance, generated significant earned media, and earned multiple industry awards. It was featured in Teen Vogue’s Most Viral Internet Moments of 2024, alongside Chappell Roan and Moo Deng.

PRESS & AWARDS
[Add additional press coverage, awards, and recognition here]