Don’t just Create Content.

Entertain for Impact.

We help brands and talent make it worth talking about.

an entertainment-First brand and creative consultancy.

Campaigns that tell a story.

Content you just have to share.

Talent you want to follow.

What we do

Everyone wants a social and influencer strategy.

But they’re missing the entertainment strategy that brings it all together.

We’re at peak brand marketing and just showing up isn’t enough. You have to give people a reason to stop scrolling.

Focusing on entertaining your audience turns your marketing into something people actually want to watch and engage with. Engagement = performance.

With over 15 years across entertainment and brand, we leverage our experience in strong storytelling, content strategy and strategic casting to provide entertainment value to your brand.

Sitting at the intersection of entertainment and brand, we know the most impactful marketing is the most entertaining. How people consume content will always change, but what doesn’t is audiences’ interest in strong storytelling paired with buzzy talent, in all forms.

We create strategies, craft campaigns and mobilize the most compelling talent for breakthrough creative to get people to talk about you.


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  • Go from KPI to OMG. What makes a campaign memorable to you? Did it hit KPIs? Or did it also make you laugh? Cry? Become something you play again and again at Gay Guy Music Video Night™? The best campaigns are the ones that deliver true entertainment value—and we know entertainment.

    We’ll work with you across brand and creative strategy, campaign platforms, concept development, and measurement frameworks to tell a must-see story worthy of your favorite streamer while driving measurable results.

  • Content you just have to share. Let’s face it: we’re at peak brand social, and it’s getting harder and harder to break through. How much more social marketing slop can you see before you decide to pick up that book that’s been collecting dust?

    Tapping into our media mindset, we’ll work with you to craft social and content strategies, develop original series and build repeatable franchises built for sharing. We’ll also connect the dots from organic to paid and build a true funnel of value.

  • Stop contracting. Start Casting. Contrary to that post you just saw on LinkedIn, the “creator economy” bubble is about to burst. Just think, do the pay-for-play, super-scripted “influencer hostage videos” actually work on you?

    What isn’t going away? Our interest in buzzy talent, no matter the platform, and talent is our bread and butter. With over 15 years of experience working with celebrities and influencers of all sizes, from A-list to “that woman who just went viral for…,” we know who’s having a moment—and how to get ahead of the next big thing.

    Together, we’ll build influencer and celebrity talent strategies, develop creator partnerships, handle strategic casting, and lead negotiation and contracting—all backed by 15 years of relationships across every major talent agency and management company.

Who we are

Our experience sits at the intersection of entertainment and brand. We’ve cast shows, developed series, produced red-carpet events for the buzziest networks and talent and leveraged that to build “must see” global marketing strategies for some of the world’s top brands.

The work spans industries, but the through line is our sharp focus a passion for creating and casting content that gets people talking.

Everyone wants a social and influencer strategy, but most brands aren’t thinking about creating authentic content with high-value storytelling utilizing the most popular voices.

Everyone wants an influencer strategy


But no one is thinking about authentic content, high value storytelling that utilizes the most popular voices 


We mobilize to talent for breakthrough creative to get people to talk about you. 


About Joel 


Longtime career - I’ve seen it evolve and know the mistakes you make. Intersection of connection and creative strategy. I will help you think through what to do with influencers, not just who to go out to.


Our experience sits at the intersection of entertainment and brand. We came up in entertainment, casting shows, developing series and producing red-carpet events working for the buzziest networks and talent and then leveraged that to build “must see” global marketing strategies for some of the world’s top brands. The work spans industries, but the through line is our sharp focus and passion on creating and casting content