Our branded entertainment model
We know the most impactful marketing is the most entertaining. How people consume content will always change, but what doesn’t is audiences’ interest in strong storytelling paired with buzzy talent, in all forms.
We help brands and talent show up in culture through an integrated branded entertainment model. We leverage our experience in strong storytelling, content strategy and strategic casting and pair that with marketing expertise to create campaigns and content that drive genuine conversation down to consideration and conversion.
Campaigns that tell a story.
Content worth sharing.
Talent people want to follow.
What We do
GO FROM “KPI TO “OMG”.
What makes a campaign memorable to you? Did it hit KPIs? Or did it also make you laugh? Cry? Become something you play again and again at Gay Guy Music Video Night™? The best campaigns are the ones that deliver true entertainment value—and we know entertainment. We’ll work with you across brand and creative strategy, campaign platforms, concept development, and measurement frameworks to tell a must-see story worthy of your favorite streamer while driving measurable results.
campaigns
Brand & Creative Strategy
Campaign Platforms
Concept Development
Activations
Social & Series DEVELOPMENT
CONTENT YOU JUST HAVE TO SHARE
Let’s face it: we’re at peak brand social, and it’s getting harder and harder to break through. How much more social marketing slop can you see before you decide to pick up that book that’s been collecting dust? Tapping into our media mindset, we’ll work with you to craft social and content strategies, develop original series and build repeatable franchises built for sharing. We’ll also connect the dots from organic to paid and build a true funnel of value.
Social & Content Strategy
Social-First Creative
Brand Series Development
Repeatable Content Franchises
Organic-to-Paid Strategy
TALENT & INFLUENCER PARTNERSHIPS
STOP CONTRACTING. START CASTING.
Contrary to that post you just saw on LinkedIn, the “creator economy” bubble is about to burst. Just think, do the pay-for-play, super-scripted “influencer hostage videos” actually work on you?
What isn’t going away? Our interest in buzzy talent, no matter the platform, and talent is our bread and butter.
With over 15 years of experience working with celebrities and influencers of all sizes, from A-list to “that woman who just went viral for…,” we know who’s having a moment—and how to get ahead of the next big thing. Together, we’ll build influencer and celebrity talent strategies, develop creator partnerships, handle strategic casting, and lead negotiation and contracting—all backed by 15 years of relationships across every major talent agency and management company.
Talent & Influencer Strategy
Creator & Celebrity Partnerships
Strategic Casting
Negotiation & Contracting
Who We Are
With over 15 years of experience in the entertainment industry, I sit at the unique intersection of entertainment and brand. I’ve cast shows, developed series, produced red-carpet events, and built marketing strategies designed to drive acquisition. Regardless of the medium, the through line has always been the same: creating work that pushes culture forward and delivers true entertainment value for impact.